Remember you’re competing against other companies for attention online from prospective customers. Also include them in your titles as well as in your metadata descriptions (the brief text that tells search engines what your content is about).

Start by using keywords in the URL-the address appearing in the Internet browser for each of your website pages. Use your keywords on each of your website pages to help them rank higher when prospective customers search using those keywords. You can also use a Google Ads product called Keyword Tool to find more keywords to build your list. Once you have created an account if you haven’t already done so, you can validate that the keywords you chose are frequently used in online searches. Make a list of 20 to 50 keywords, then go on Google Ads. If you’re selling appliances, for example, are your customers more likely to use a formal word like refrigerator or a slang word like fridge? Think about the words your clients are likely to use when looking for your products or services on the web. Here are 10 tips to help you rank higher in online searches. Growth & Transition Capital financing solutions Kauffman Fellows Program Partial Scholarship Venture Capital Catalyst Initiative (VCCI) Industrial, Clean and Energy Technology (ICE) Venture Fund

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